CEKARO.
Website for a Polish manufacturer of decorative figures that has done everything in its own workshop since 1995: from the mould, through casting, to hand painting. Three language versions, because the figures go to customers all over Europe.
Iskra
It started with the logo. A day later there were three versions of the website: one close to the materials from the client, one with a facelift and a third one in bold 3D.
The whole background architecture of the 3D version made it into production: the gradients, the floor grid and the large brand wordmark. That was the client's decision.
The company wrote its “About us” text itself, in Polish, English and German from the start, so the website was planned in three languages from day one.
Immersion
In the gallery, every category has a 3D model of a figure from the catalogue. The figures sway gently and react to the cursor. I removed the full rotation, because the back of the model would be guesswork, and the website is meant to show the real product.
The first screen shows a render of figures from the catalogue: a bull with golden horns, a head, a gorilla and a teddy bear. It replaced an earlier image from an image generator that repainted the products.
The large CEKARO wordmark in the background fills with gold as you scroll. The team photo sticks to the screen next to the text about the company, so no empty space is left under it.
Substance
Every language has its own address and its own data for search engines, so Google sees three full websites, not one with a switcher. The German version addresses customers with the formal “Sie”, because it is a wholesale market.
Before publishing, the models go through a custom slimming script. A scan weighing 87 MB reaches the website as a 366 KB file.