MS Gravis.
Website for a company in Skierniewice that sells tools for working wood and plastics, sharpens them and services woodworking machines, and makes its own diamond tools. It serves furniture plants and joinery shops across the Łódź and Masovian regions.
Iskra
The arrangements arrived by email: a four-page structure, a palette of black and red with white to fill it out, and the three words the company uses to describe itself — precision, punctuality, experience.
There was a single goal: the phone. So the number is the first button on every page, and everything else lines up behind it.
The company had no product photography at all, so the design could not rest on a catalogue. It is carried by typography, the grid and a description of how a job runs from the phone call to collection.
Immersion
Out of three directions, the dark one went into production: black, a red accent and a headline set in capitals across half the screen. Instead of a catalogue, the layout walks through the four steps of a job, from the phone call to picking the tools up.
The logo existed only as a photo from a flyer, so I traced it into vector. From that same file came the print versions and a DXF used to burn the logo with a laser.
The home page, the tool offer, sharpening and machine service share sections: the same offer stands in two places and is changed in one. The structure is ready for the shop the company has announced.
Substance
All the content and the make-up of every page sit in two typed configuration files. A typo in the name of a section, a page or a catalogue item stops the build before the change reaches the server.
Every section can carry a note about what is still waiting for the client's confirmation. While such a note stands on a finished page, the build refuses to let the site into search engines — unconfirmed content does not go out.
The company details, opening hours and twenty cities served reach search engines as structured data, and every change goes through automated performance and accessibility checks on all five addresses.